Being media and information literate is very helpful in this new era. It is how we analyze informations and determine whether they are fact or fallacy and also, being ale to use media and to know its capabilities and be able to enhance those.
What is important to understand is that media literacy is not about "protecting" kids from unwanted messages. Although some groups urge families to just turn the TV off, the fact is, media are so ingrained in our cultural milieu that even if you turn off the set, you still cannot escape today's media culture. Media no longer just influence our culture. They are our culture. Media literacy, therefore, is about helping students become competent, critical and literate in all media forms so that they control the interpretation of what they see or hear rather than letting the interpretation control them. To become media literate is not to memorize facts or statistics about the media, but rather to learn to raise the right questions about what you are watching, reading or listening to. Len Masterman, the acclaimed author of Teaching the Media, calls it "critical autonomy" or the ability to think for oneself. Media literacy encompasses the practices that allow people to access, critically evaluate, and create media. Media literacy is not restricted to one medium. Being an information literate is being able to know when there is a need for information, to be able to identify, locate, evaluate, and effectively use that information for the issue or problem at hand. Information literacy is a crucial skill in the pursuit of knowledge. It involves recognizing when information is needed and being able to efficiently locate, accurately evaluate, effectively use, and clearly communicate information in various formats. It refers to the ability to navigate the rapidly growing information environment, which encompasses an increasing number of information suppliers as well as the amount supplied, and includes bodies of professional literature, popular media, libraries, the Internet, and much more. Increasingly, information is available in unfiltered formats, raising questions about its authenticity, validity, and reliability. This abundance of information is of little help to those who have not learned how to use it effectively.
The purpose of being information and media literate is to engage in a digital society; one needs to be able to use, understand, inquire, create, communicate and think critically. It is important to have capacity to effectively access, organize, analyze, evaluate, and create messages in a variety of forms.
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