Visual media is an important part of media. This is where the appearance of media, especially visual media is being dependent. This is the one that is responsible for the designs of media and in media. This is what gets us into media. It makes a thing attractive and not boring.
Visual Media are sources of data or information in the form of visual representation that may be abstractions, analogues, rough illustrations or digital reproductions of objects. The purpose of visual information is to gain attention, create meaning and facilitate retention. It is to attract attention, serving to clarify ideas, illustrate or embellish facts that may be quickly forgotten if not visualized. Examples of visual media are photography, video, screenshots, inforgraphics, data visualizations, comic strips, cartoons, memes and visual note-taking. Visual media serves to channel messages from the source to the receiver. The message will be delivered poured into visual symbols.
There are some common visual media file types. These are Joint Photographic Experts Group(JPG) which was designed with photographs in mind. It is capable of displaying millions of colours at once, without the need for dithering, allowing for the complex blend of hues that occur in photographic images. PNG or Portable Network Graphics is a lossless image format originally designed to improve upon and replace the gif format. PNG files are able to handle up to 16 million colors, unlike the 256 colors supported by GIF. GIF or Graphics Interchange Format is widely used for web graphics, because they are limited to only 256 colors, can allow for transparency, and can be animated. GIF files are typically small is size and are very portable. BMP or Bitmap Image File is a format developed by Microsoft for Windows. There is no compression or information loss with BMP files which allow images to have very high quality, but also very large file sizes. Due to BMP being a proprietary format, it is generally recommended to use TIFF files.
Also, there are kinds of element designs. The line, color, shape, space, scale and space, texture, typography, dominance and emphasis, and harmony. In drawing, a line is the stroke of the pen or pencil but in graphic design, it’s any two connected points. Lines are useful for dividing space and drawing the eye to a specific location. Color is one of the most obvious elements of design, for both the user and the designer. It can stand alone, as a background, or be applied to other elements, like lines, shapes, textures or typography. Color creates a mood within the piece and tells a story about the brand. Every color says something different, and combinations can alter that impression further. Shapes, geometric or organic, add interest. Shapes are defined by boundaries, such as a lines or color, and they are often used to emphasize a portion of the page. Negative space is one of the most commonly underutilized and misunderstood aspects of designing for the page. The parts of the site that are left blank, whether that’s white or some other colour, help to create an overall image. Scale is the size of an image. Textures can create a more three-dimensional appearance on this two-dimensional surface. It also helps build an immersive world. Typography, like color, texture, and shapes, the fonts you use tell readers you’re a serious online news magazine, a playful food blog or a vintage tea tins shop. Words are important, but the style of the words is equally essential. The element of emphasis has more to do with an object, color or style dominating another for a heightened sense of contrast. Contrast is intriguing, and it creates a focal point. Harmony is “The main goal of graphic design,” according to Alex White, author of “The Elements of Graphic Design.” Harmony is what you get when all the pieces work together. Nothing should be superfluous.
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